WELCOME TO CASSIOPEA
We marketing efficient brand communication
Cassiopea Productions’ mission is to create new concepts and marketing activities to promote skisports.
Following this scope, at the beginning of the year 2009 Cassiopea and the National Ski Association F.I.S.I. have started a fruitful collaboration to create e new brand from scratch book to realisation: Chalet Italia.
The objective of this marketing idea is to offer a meeting point for athletes, officials, sponsors, opinion leaders and media wheresoever main skiing events are being held, and by this means promote the dialogue between all important winter sports stakeholders and create a forum for PR activities of the Italian Winter sports Federation.